What do we know about Hajnówka brand after six years?
Do you know what the logotype of the Hajnówka brand looks like – Spiritual Vitality? Can you taste local dishes and products in the city? Do you know Żubr Pompik? These are examples of the issues that appear in the survey. There are only a dozen questions, and you answer them anonymously.
Why do we come back to the topic of the brand? Before answering this question, first a few words to remind you. As you may know, the green Hajnówka logo appeared in public space for the first time in 2016. The sign itself, however, was only the icing on the cake, which was the brand’s first strategy in the history of the city.
The document, developed in cooperation with the inhabitants, was to be the basis for activities and initiatives that would revive the idea of the brand – Spiritual Vitality. The strategy of the Hajnówka brand was created out of the need to create a fresh definition of the city as a place to live, work and experience emotions thanks to culture and nature. Its assumptions and recommendations are still an important element of the city’s development policy. The strategy was also the basis for the creation, and today implementation, of the project “Hajnówka ReNewal – Green Transformation”.
It is thanks to this project that we can check today whether the brand strategy started working - differently, whether all the tasks resulting from the document had an impact on the image of the city, changed its reality and made the residents think about Hajnówka with pride. That is why we want to ask you, dear Hajnówka residents and city lovers, what do you think about Hajnówka and its brand today. We invite you to participate in the survey concerning the Hajnówka brand. The aim of the study is to assess the level of awareness of the city's brand, its value and the experiences it offers.
The survey results will help the city’s brand change and adapt to contemporary challenges and needs. The study is part of the “Hajnówka brand evaluation – Spiritual Vitality” carried out this year, taking place as part of the “Hajnówka ReNewal – Green Transformation” project.
The project is financed by the Financial Mechanism of the European Economic Area 2014–2021 and the state budget.
You can complete the survey until the end of October.